Hummel Blog Post

As we hit midseason in the football calendar both in the professional game and from a business standpoint we took a moment to reflect this week on our most used kit supplier of 2019/20 season so far Hummel.

As one of the UK’s leading Hummel kit suppliers we have so far this season supplied thousands of Hummel playing kits alone, from the Hummel Core Range, Authentic Charge Range, Core Poly and Tech Move Range. This doesn’t even include the leisure range items, training wear and travel wear items we have supplied to various clubs throughout the UK.

The massive exposure clubs like Glasgow Rangers have given to the Hummel Brand have no doubt played a massive part in the buzz surrounding these kits and put them really at the forefront of the must have gear of 19/20. Some of the kits once decorated really are stunning – set up and designed by our in house team then embroidered using our Tajima machines and printed all under the same roof I’m sure you will agree they really are something else –

So far we have supplied kit for teams north and south of the border from Amateur to Professional and everything in between. Due to vast colour range available especially in the Core Hybrid range the Hummel catalogue really does cater to everyone, don’t believe us take a look for yourself –

One thing is for sure if Hummel bring the same fire into 2020 with their new kit designs its going to be an exciting year, as their brand statement says “we’re determined to CHANGE THE WORLD BY SPORT” I think they might not be far wrong.

Although it may seem Hummel is a relatively new brand in the market due to its prevalence in the past few years that couldn’t be further from the truth here is a little of the history of Hummel taken from its official website –

FOUNDED IN 1923, HUMMEL HAS OVER 90 YEARS OF PROUD HISTORY. AS A TRUE HERITAGE SPORTS & LIFESTYLE BRAND, HERE ARE SOME OF THE HIGHLIGHTS OF THE BRAND THROUGHOUT THE AGES.

1923

Albert Messmer develops one of the first football cleats in the world. With his brother Michael Ludwig Messmer, he founds the company Messmer & Co. that will go on to become known as hummel.

1956

The visionary Bernhard Weckenbrock takes over the company. He creates a thorough brand identity and introduces the chevrons.

1968

The first sponsorship deal is signed. The deal is with Duisburg that plays in the 2nd German Bundesliga.

1969

The first sportswear collection is launched. Sponsorships are signed and help sales. The bumblebee is created in a rounder version than the current.

1970

hummel is introduced to the North European market.

1979

hummel signs the Danish national team for the first time – a deal that lasts until 2004.

1988

hummel signs a sponsorship deal with Real Madrid and the club’s biggest star, Emilio Butragueño. The deal makes hummel products even more popular.

1992

It’s a surprising win, to say the least. The Danish national team takes the title in the European Championship after having played Germany in the final.

1999

hummel gets a new owner – Thornico. This introduces Christian Stadil to the brand history. He launches a collection of reintroduced, original sport styles into the fashion market and hummel becomes a trendsetting sports apparel brand.

2013

hummel celebrates its 90th birthday with the re-introduction of a range of heritage styles.

2016

After many years hummel once again sponsors a team in the German Bundesliga. The SC Freiburg plays a sensational first season after returning to the first league and qualifies for international competition.

2017

The Danish women’s team wins silver in the European Women’s Championship in The Netherlands, but puts up a good fight against the hosts in the final. This accomplishment is seen as one of the absolute highlights in Danish women’s football.

Here is a link to some of the Hummel range which is loaded on our site –

Interested in seeing the full range check out the brand brochure on this page of our site –

Alternatively, if you would like hard copy just get in touch and we will have one posted out.